Cave de Goubing - Sierre

About the winery

The Goubing Winery, located in the canton of Valais, Switzerland, specifically in Sierre, often referred to as the "City of the Sun" due to its abundant sunshine, was founded by Michel Jacquod in 1974. Since 2007, the reins of the winery have been in the hands of his son, Olivier Jacquod.

Covering an area of 3.5 hectares, the vineyard of Goubing has been managed under Integrated Production (IP) principles since the early 1990s. In 2017, the implementation of a drip irrigation system marked a significant advancement. This system allows for a reduction of 70% in water usage, facilitated by the use of adjustable drippers.

The winemaking process at Goubing Winery consists of transforming grapes into wine through fermentation using traditional methods, without chaptalization. This means that no sugar is added to the must to augment the final alcohol content of the wine.





Château de Villa

This is the largest wine cellar in Valais, with 650 select wines and the expertise of more than 110 of the canton’s winemakers.

Plan your tasting

    Opening hours

    By appointment


    20 people


    FR / DE

    Practical information

    Parking space

Wine list

  • White

    • Fendant
    • Johannisberg
    • Petite Arvine
  • Red

    • Pinot Noir
    • Diolinoir
    • Humagne Rouge
    • Cornalin
    • Syrah

Your tasting profile

Select your favourite type of wine or indicate what you are looking for in a wine and find out which Valais wine is right for you.

apricots, citrus fruits, exotic or red fruits, almonds, etc.Fruity

violet, elder, lime, rose, etc.Floral

low in alcohol, low in tanninsLight


intense alcohol, acidity and aromasFull

dominated by acid, which gives the wine a fresh appearanceCrisp


without acidity, round, smoothSoft

no residual sugarDry


mellow wine, fairly supple, fleshyRich

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